Most people think too much when it comes to writing an interesting article. When you think too much it usually means you are thinking about yourself rather than your reader. It is a lot like public speaking. If you have ever tried speaking to a large group you know that all you can think about is yourself and how your audience is accepting your message.
In reality, every member of your audience is much more focused on themselves. Only a minor part of their awareness is devoted to you.
Same thing goes for article writing. You don't need to devote huge chunks of your time in hopes of writing the world's best article. Simply organize your thoughts and 'hold the hand' of your reader.
Guide them through the process following a 3-step protocol:
1: Tell them what you plan to tell them:
This is where you give them a quick outline of what you plan to present.
2: Tell them:
It's time for your well-written and to the point message.
3: Tell them what you told them:
Just a quick wrap-up and review of your focus points will do.
Strive for a clear, concise, simple and memorable message. Nobody really wants to spend more than 20 minutes on writing any single article. Likewise, most readers appreciate writing that makes its point(s) then quickly lets them move on to something else. Staying with the 3-step protocol helps you do this. With it, you are able to impact the reader very quickly without sacrificing quality or putting them to sleep.
One secret to avoid thinking too much is to have several different topics in the back of your mind at all times. I know that sounds like just the opposite of my over-think message. However, keeping several topics on the 'burner' actually helps you avoid 'analysis paralysis' and getting bogged down in content that nobody wants to read.. Picking a topic after you sit down to write your article is a guaranteed way to over-think what you are doing.
The strategy of having a few articles 'brewing' continually gives you a quick short-cut in terms of topic and content.
Practicing this technique helps out in another big way. When your topics 'incubate' in your sub-conscious mind, additional article ideas will magically appear in your head. You will also find that during the 'incubation' period you will form new thought patterns as your mind prepares itself. The result is a better and more informative article. When it's time to actually sit (for twenty minutes) and write, the words will flow easily and you will have solved the previous problem of thinking too much.
Practicing this will also enable you to keep your articles short, concise and to the point. For your reader, a shorter article will be much more useful and interesting, as well.
Three or four hundred words is just fine in terms of the length a useful and interesting article should be.
To your health and wealth
K.C.Moore, RPh